DEPARTMENT ACTIVITIES
Freshers Day Celebration
Ona Chanda ’24 Launch
SEMINAR
A Seminar on “Technology Trends in HR” was organized on 05.07.2024
A Seminar on “Financial Modeling – Ratios and Metrics” was organized on 05.07.2024
A Seminar on “Insight into Roles of Marketing Management” was organized on 05.07.2024
DEPARTMENT ACTIVITIES
INTERNATIONALE LECTURE SERIES
Asan Institute of Management, a unit of Asan Memorial College of Arts and Science has organised an International Lecture Series on BUSINESS AND SOCIAL MEDIA ANALYTICS on 9th February, 2024 at the college. Dr. Dinesh Elango , Associate Professor, School of Business, American University of Phnom Penh, Phnom Penh, Cambodia, addressed the students and the faculty fraternity. Around 100 students and Faculty members participated in the Workshop. The event was coordinated by Dr.P. Parameshwari & Dr. P. Suganya Devi Faculty Coordinators.
WORKSHOPS
WORKSHOP ON SPSS 1Y
MBA department conducted One day workshop SPSS 1Y on 9th Feb 2024
WORKSHOP ON RESEARCH METHODOLOGY
Asan Institute of management, a unit of Asan Memorial college of Arts and Science has organised a Workshop on RESEARCH METHODOLOGY on 5th February , 2024 at the college. Dr. S. Vasantha, Professor and Head MBA Logistics and Shipping Management, School of Management Studies, VISTAS addressed the students and the faculty fraternity. Around 60 students and Faculty members participated in the Workshop. The event was coordinated by Dr.P. Parameshwari Faculty Coordinator.
WORKSHOP ON RESEARCH METHODOLOGY
MBA department conducted one day workshop on Research Methodology by Dr. Vasantha on 9th August 2023
WORKSHOP ON FINANCIAL FREEDOM FOR YOUNG MINDS
- MBA department conducted one day workshop on Financial Freedom for Young Minds on 1st September 2023.
- Photos…
SEMINARS
- Seminar addressed on “Mergers & Acquisition”
- Photos…
- Special address on “Innovate for Responsible Tomorrow” organized by Department of MBA and Madras Management Association on 1st September 2023
- Photos…
INDUCTION PROGRAMME
MBA department organized an Induction programme by Dr.Chandrasekhar Kupperi on 11th & 12 September 2023
ASAN INSTITUTE OF MANAGEMENT in association with NATIONAL SECURITIES DEPOSITORY LIMITED organises a FINANACIAL LITERACY PROGRAM BY Ms. Harshini Neralla, Managing Director, Frince Learning on 14th August 2023
MEGA EVENTS
ONACHANDA
- ‘Onachanda’ a grand shopping festival was organised by the Asan Institute of Management along with Enactus Club of the college to tap the entrepreneurial skills of the students, conducted on 23rd August 2023. Around 50 stalls were raised and it was a remarkable accomplishment with their enthusiastic participation. Various vibrant cultural programmes including traditional Kerala art forms like Thiruvathira, Onapattu and Vanchipattu were performed by the students of the college and AKG Public school.
- Photos…
CERTIFICATE PROGRAMME
- Ten days Certification Course on “Advanced Business Analytics” jointly organized by Asan Institute of Management & Brainswig Edutech PVT LTD., from 7th to 19th August 2023.
- Photos…
DEPARTMENT ACTIVITIES
WORKSHOPS
WORKSHOP ON IPR
- MBA department conducted one day international e-training programme on IPR with collaboration with ‘National Intellectual property awareness mission’ (NIPAM) on 23rdJanuary 2023.
WORKSHOP ON HEALTH MANAGEMENT
- To equip young minds with coping skills in leading a healthy life, the Department of Management Studies organized a One-day Workshop on “Health and Mind Management” on January 25, 2023. Aasaan. Jai Manicka, Varmakalai and Acupuncture Specialist was the resource person.
WORKSHOP with Specialization
“Education, like the mass of our age’s inventions, is after all, only a tool; everything depends upon the workman who uses it”. The work man in the field of education is a teacher.
To gain operational knowledge on the functional areas of their specialization, a number of workshops were arranged. These workshops were planned in a way to impart knowledge management and intellectual skills to facilitate the budding professionals. Successful corporate teams were invited to enlighten the students with their valuable insights.
WORKSHOP ON RESEARCH METHODOLOGY
- A One day WORKSHOP on Research Methodology was conducted on 20 th September 2022 by Dr.S. Vasantha, Professor & Head, School of Management Studies, VISTAS.
FINANCE WORKSHOP
- A One day FINANCE WORKSHOP was conducted for MBA students on 2nd September 2022 by AK.NARAYAN, Chartered Accountant, Ex President, and Investors Association of Tamil Nadu.
FINANCE WORKSHOP
• A One Day Workshop on, ‘Money Myth’ was conducted by Ms. Prakashnie & Ms. G. Archana (Corporate Trainer) on 25th February 2019.
SPSS WORKSHOP
• A One Day Workshop on ‘SPSS’ was conducted by Mr. Kasilingam, Associate Professor, Pondicherry University on 22nd February 2019.
GUEST LECTURES
• An enlightening lecture on “Magical Medicine – The Elixir Of Life” by Asan Jai Manicka, (Master in Varma and Acupuncture) on 20th February 2019.
• A Special Lecture on Investment Avenues & Portfolio was conducted on 4th February 2019. Mrs. G. Archana, Corporate Trainer, Chennai addressed the students.
• An edifying lecture was delivered by Mr. K. B. VenuGopal, Founder & CEO, Smart Talent Consulting Service Pvt. Ltd., on the topic, ‘7 things I knew when I was 20’, on 30th January 2019.
• A Special lecture was delivered on Emerging Technologies by Mr.Radhakrishna Pillai, Information Technology & Management Consultant, USA on 25th January 2019.
• Mrs. Chitra Anantharaman, Deputy Director, Southern India Regional Council, The Institute of Company Secretaries of India, Chennai, conducted on “Career Awareness Programme” on 23rd January 2019.
• Mr. Pandy Alagu Raja, HR – Head, Jouve India Pvt., Ltd., Chennai, delivered an excellent speech on “Strategic Role of HR in Organizational Excellence” on 9th January 2019.
• Mr. G. Raja, Managing Director, Imhotef Pharmaceuticals Pvt., Ltd., Chennai addressed the students on “Customer Relationship Management in Marketing” on 4th January 2019.
• Mr. K. Babu, Production Manager (Rtd.), Rane Engineering Valves Limited, Chennai, enlightened the students on “5S Concepts and Managerial Excellence”, on 12th December 2018.
• Mr. K. S. Ravichandran, Assistant General Manager (Retd.), SBI, Chennai, delivered an informative lecture on “Banking Services – Current Scenario” on 15th October 2018.
• An informational talk was delivered by Mr. A. B. Raja Sekaran Director, Rajasekaran Associates (Intellectual Property Attorneys), Chennai, on the topic “Intellectual Property Rights – Idea to Wealth” on 25th September 2018.
• A special lecture was given by Mr. M. Jayaprakash, Director, MCUBE Academy of Skill Development Private Ltd., Chennai on “Introduction to Financial Market” on 24thSeptember 2018.
SEMINARS
- To shed light on the Career prospects in Logistics, a One day Seminar was organized for MBA students on “Career opportunities in Logistics and Shipping industry,” on Jan 21, 2023.CEO of Galaxy International Institute of Logistics, Chennai, addressed the students.
INDUCTION PROGRAMME
INDUCTION PROGRAMME
The MBA induction programme was designed to build a foundation for learning throughout the course.
SCALE UP SALON
Considering the importance of Grooming, ‘Scale up Salon’ organized a session on 21st Wednesday 2022, for students to explain and exhibit how looks can enhance their confidence.
ORIENTATION PROGRAM
One day MBA ORIENTATION PROGRAM was conducted on October 12, 2022
INDUCTION PROGRAMME
A Three day induction programme for I MBA (2018-20 batch) was organized between 3rd and 5th September 2018.
The first day was handled by Mr. Naren kumar Director, Instivate Learning Solutions Pvt.., Ltd, Chennai. He addressed the first year students on, ‘Approach towards MBA’.
The Second day was handled by Dr. Maran, Director, Sri Sai Ram Engineering College & Technology, on the topic, ‘Corporate Expectations and
The Third day ended with an interaction with Alumni sharing their sweet memories and experience in AIM.
FIRST DAY
SECOND DAY
THIRD day
MEGA EVENTS
AIM TO IGNITE 2K23
AIM TO IGNITE 2K23 A mega inter-collegiate was conducted on 15th March, 2023. Various events were conducted for the under graduate students from colleges in and across Chennai. Around 180 students from various colleges participated in the events such as ADZAP, QUIZ, CORPORATE BIDDING, and TALENT SHOW. The events were organized to bring out the students hidden talents, and to get experience in conducting such Professional events.
The chief guest of the inaugural session was Mr. J.Raghunathan, Director – Alpharithm Technologies.
Ms. HusainaKutub, Creative Art director from Thought pencils.
Mr. Arvind Rajeev Sarathy- Founder and Partner / X Quiz It. Mr.VIJAY lenord, MD Lenord Enterprises.were the Judges of various events conducted on the day.
Mr. Jayakumar, Placement Manager from Livewire
Mr. Sundar Ramu, actor and photographer was the judge of the event ‘Talent Show’ and was also a Chief Guest of the valedictory session.
The day was ended with group photo session with the guest of the Valedictory session.
HR CONCLAVE 2K23
HR conclave is an enlightening platform that instills within students practicality and an arena of real-life situations. A live discussion by HR professionals from various esteemed organizations would provide the students a deeper understanding of the corporate world and its operations.
“HR CONCLAVE-2K23 – CAMPUS TO CORPORATE” was organized on 7th March 2023.
- S.T.KrishneKumaar, Vice President and Principal Officer, Bancassurance, Induslnd bank, Chennai.
- Anitha Simon, Senior HR Manager, THE TRIDENT, Chennai.
- Rakesh, Manager – HR, Capegemini Technology services India LTD.
- V.Shreya, Team Leader – HR, Saint Gobin Glass India.Pvt.Ltd.
Were the speakers of the Programme.
MAGMA 2K22
- MAGMA 2022 a Inter-Collegiate Management Fest was organised on 19th October, 2022 at College Auditorium. Mr. Muneer Ahamed, Managing Director, Digital Track Solutions inaugurated the fest.
- Competitions like Business plan, Business quiz, smart marketing, corporate bidding, paper presentations and channel Surfing. Post graduate students from 15 colleges have registered and nearly 300 students have participated in the events.
- Kenneth Jeyaseelan. R. B, AVP-HR TCS, Head Talent Development (CBO) delivered the valedictory address and distributed the prizes. The Overall championship was bagged by AMET University.
ONA CHANDA
- Ona Chanda – A Mega Shopping festival was conducted on 5th September 2022. It gave the students real time experience of entrepreneurial skills. Around 24 stalls were put up by the students of Asan Memorial College of Arts and Science.
CERTIFICATE PROGRAMME
- Training Programme on Stock Market Operations (10 hours Certificate Programme) from November 17, 2022 to November 21, 2022 Mr. A.K. Narayan an authorized person of NISM conducted the programme.
VALUE ADDED PROGRAMME
- The gap between the skills of formal education and those skills that the students need to build a future for them can be filled by providing employability skills. Hence AIM provides several value added programme.
- Hand in Hand academy conducts 40 hours English communication enhancing programme for I year MBA and MCA students.
- 12 Hours value added training programme is conducted for II year MBA students in CV Enhancement, Placement interview and Group Discussion training, PPT skills and public speaking, in conjunction with knowledge Capital Investment Group.(KCIG)
INDUSTRIAL VISITS
Industrial visits are arranged to provide a visual experience of production and operational process of the manufacturing and service industries
- I MBA students visited ‘Modern Bakers’ – Parle-g operational unit, Madhavaram on 22ndFebruary 2023.
- II MBA students visited ‘Medimix’ AVA-Cholayil Health Care Private Ltd operational unit, Madhavaram Branch on 4thMarch 2023.
STUDENTS PARTICIPATION
STUDENTS PARTICIPATION IN OTHER COLLEGES
Students of II MBA participated in One day International Seminar on “Sustainable Economy Stability: Impact of the Blooming Fintech” conducted by AM JAIN College, Chennai on 18thSeptember 2022.
- Students of I MBA participated in National level Technical Symposium at SRM University on 10thNovember 2022.
- Students of I MBA participated in one day seminar on “Skill Development Program – for future ready managers” at Vels University on 30thNovember 2022.
- Students of II MBA participated in, “Inter-Collegiate Management Fest” at Stella Maris College on 6thMarch 2023.
- Students of I and II MBA participated in “National Level Symposium” at Jerusalem College of Engineering on 10thMarch 2023 at Jerusalem College of Engineering.
FACULTY AWARDS AND HONOURS
Dr.P.PARAMESWARI
- As an acknowledgement to her excellent academic contribution, P. Parameswari, Assistant Professor, Department of MBA was awarded the “Academic Excellence Award 2022”, by the InSc Institute of Scholars, (Registered under the Ministry of MSME & Corporate Affairs, Government of India), Bangalore.
- P.Parameswari, Assistant Professor, Department of MBA was the resource person for a One – Day National Seminar on “Managing Individual Portfolio” at Kanchi Shri Krishna College of Arts and Science, Kancheepuram on 3rd March, 2023.
- P. Parameswari & Dr. P. Suganya Devi, Assistant Professors, Department of MBA presented a paper on “A Perspective view on Pygmalion Effect” in HR Symposia 2K23, a Three – day Hybrid mode Seminar conducted by Yuvakshetra Institute of Management from February 6 to 8, 2023.
Dr.JAICHITRA.D
- Jaichitra.D Assistant Professor, Department of MBAhas received Best Paper Award for the Paper presented in an International Conference on Contemporary issues in Sciences and Management Research, conducted by Sree Venkateswara College of Engineering (SVCM) ON 7and 8th January 2023.
- D. Jaichitra, Assistant Professor, Department of MBA was the resource person for a One – Day National Seminar on “Innovation & Entrepreneurship” at Kanchi Shri Krishna College of Arts and Science, Kancheepuram on January 31, 2023.
- Dr D. Jaichitra acted as the Judge for Entreprendre an intercollegeiate competition organised by University Women’s Association,Madras in association with Dr. MGR Janaki College of Arts and Science,Chennai on 9/3/2023.
Dr.SUGANYA DEVI
- P.Suganya Devi Assistant Professor, Department of MBAhas received Best Achiever’s Award – 2022, by ‘Magic Book of Record’ on 26th October 2022.
- As the department CSR, Dr.P.Suganya Devi conducted a program on ‘Knowledge Enrichment: Dream to Achieve’, for IX standard students of Government Higher Secondary School, Pallikarnai, Chennai.
FACULTY PUBLICATIONS
- M. Jaya, Academic Head, published a paper titled “Factors Enticing Student’s Selection of Higher Educational Institutions”, in UGC Care Journal – “Purakala”, Vol. 32, Issue 1,2023, ISSN: 0971-2143
- P. Parameswari, Assistant Professor, Department of MBAhas published a paper in Manager-TheBritishJournalof Administrative Management, ISSN – 1746 1278, Volume 59 Issue 158 Jan 2023, on the topic, “ Analysing Organisational Performance & Innovative Management Practices: Evidence From Hospitality Industry”.
- P. Parameswari, Assistant Professor, Department of MBAhas co-authoured a book on “Financial Market Institutions and Instruments”, published by Wisdom India Publications, Bangalore.
- P. Parameswari, Assistant Professor, Department of MBAhas published a paper in Scientific Temper (2023) Vol. 14 (1): 1-5 E-ISSN: 2231-6396, ISSN: 0976-8653 Doi: 10.58414/SCIENTIFICTEMPER.2023.14.1.00 on the topic, ‘The role and relation of emotional intelligence with work-life balance for working women in job stress’.
- Jaichitra.D, (November, 2022), “A study of on the job training programs for village Engineering graduated candidates” in SpecialusisUgdymas Special Education 2022 1(43), 11025-11033, ISSN 1392-5369, Scopus Indexed.
- Jaichitra.D, (December 2022), “A study onfinancial performance analysis of credit company with reference to Chennai” International Journal of Accounting and Financial Management Research (IJAFMR),12(2), 47-52, ISSN (P): 2249–6882; ISSN (E): 22497994.Impact Factor (JCC) : 8.7203 NAAS Rating : 3.17.
- Jaichitra.D, (December 2022), “A study on work life balance of women employees with reference to Indian Overseas Bank” International Journal of Human Resource Management and Research (IJHRMR) 12(2),61-66, ISSN(P): 22496874; ISSN (E): 22497986.Impact Factor(JCC) : 9.5928 NAAS Rating : 3.38
- Jaichitra.D, (December 2022), “A study on work life balance among its employees” in International Journal of Human Resource Management and Research (IJHRMR), 12(2),67-72, ISSN (P): 22496874; ISSN(E):22497986.Impact Factor (JCC) : 9.5928 NAAS Rating : 3. 38.
FACULTY MEMBERSHIP IN PROFESSIONAL BODY AND IN EDITORIAL BOARD
- D. Jaichitra, Assistant Professor, Department of MBA has obtained theFellow membership in Indian Academic Researchers association (F271/2022).
- P.Parameswari, Assistant Professor, Department of MBA has obtained the Affiliate Membership in International Association of Academic plus Corporate for Annual Membership. FRT JQC – CE00375
- D. JaichitraAssistant Professor, Department of MBA is the Editorial board member of the Peer Reviewed journal “The Shiv Shakti International Journal in Multidisciplinary and Academic Research” (SSIJMAR) ISSN: 2278 – 5973.
FACULTY PARTICIPATION IN WEBINAR, WORKSHOP AND IN FDP
FACULTY | WEBINAR | WORKSHOP | FDP | PATENT FILLING |
Dr.JAYA.M |
|
– | ||
Dr.P.PARAMESWARI |
4 |
2 |
2 |
– |
Ms.P.LAVANYA JOTHI LAKSHMI |
3 |
2 |
2 |
– |
Dr.JAICHITRA.D
|
3 |
5 |
7 |
1 |
Dr.P.SUGANYA DEVI
|
2 |
1 |
– |
WORKSHOPS
FINANCE WORKSHOP
• A One Day Workshop on, ‘Money Myth’ was conducted by Ms.Prakashnie & Ms. G. Archana (Corporate Trainer) on 25th February 2019.
SPSS WORKSHOP
• A One Day Workshop on ‘SPSS’ was conducted by Mr. Kasilingam, Associate Professor, Pondicherry University on 22nd February 2019.
GUEST LECTURES
• An enlightening lecture on “Magical Medicine – The Elixir Of Life” by Asan Jai Manicka, (Master in Varma and Acupuncture) on 20th February 2019.
• A Special Lecture on Investment Avenues & Portfolio was conducted on 4th February 2019. Mrs. G. Archana, Corporate Trainer, Chennai addressed the students.
• An edifying lecture was delivered by Mr. K. B. VenuGopal, Founder & CEO, Smart Talent Consulting Service Pvt. Ltd., on the topic, ‘7 things I knew when I was 20’, on 30th January 2019.
• A Special lecture was delivered on Emerging Technologies by Mr.Radhakrishna Pillai, Information Technology & Management Consultant, USA on 25th January 2019.
• Mrs. Chitra Anantharaman, Deputy Director, Southern India Regional Council, The Institute of Company Secretaries of India, Chennai, conducted on “Career Awareness Programme” on 23rd January 2019.
• Mr. Pandy Alagu Raja, HR – Head, Jouve India Pvt., Ltd., Chennai, delivered an excellent speech on “Strategic Role of HR in Organizational Excellence” on 9th January 2019.
• Mr. G. Raja, Managing Director, Imhotef Pharmaceuticals Pvt., Ltd., Chennai addressed the students on “Customer Relationship Management in Marketing” on 4th January 2019.
• Mr. K. Babu, Production Manager (Rtd.), Rane Engineering Valves Limited, Chennai, enlightened the students on “5S Concepts and Managerial Excellence”, on 12th December 2018.
• Mr. K. S. Ravichandran, Assistant General Manager (Retd.), SBI, Chennai, delivered an informative lecture on “Banking Services – Current Scenario” on 15th October 2018.
• An informational talk was delivered by Mr. A. B. Raja Sekaran Director, Rajasekaran Associates (Intellectual Property Attorneys), Chennai, on the topic “Intellectual Property Rights – Idea to Wealth” on 25th September 2018.
• A special lecture was given by Mr. M. Jayaprakash, Director, MCUBE Academy of Skill Development Private Ltd., Chennai on “Introduction to Financial Market” on 24thSeptember 2018.
INDUCTION PROGRAMME
A Three day induction programme for I MBA (2018-20 batch) was organized between 3rd and 5th September 2018.
The first day was handled by Mr. Naren kumar Director, Instivate Learning Solutions Pvt.., Ltd, Chennai. He addressed the first year students on, ‘Approach towards MBA’.
The Second day was handled by Dr. Maran, Director, Sri Sai Ram Engineering College & Technology, on the topic, ‘Corporate Expectations and
The Third day ended with an interaction with Alumni sharing their sweet memories and experience in AIM.
FIRST DAY
SECOND DAY
THIRD day